Social Nature | Competitive Intelligence & Marketing Optimization
Background
Social Nature is a digital marketing platform that connects natural product brands with consumers through product sampling and reviews. To create a better product, they wanted more in-depth insights into competitive platforms to refine their strategy and execution. They needed support in refining their competitive intelligence, content strategy, and optimizing their sales and marketing tech stack.
The Challenge
While Social Nature had a strong market presence, they needed better insights into their competitive landscape to differentiate themselves effectively. Additionally, they sought to improve their content strategy to drive engagement and enhance the effectiveness of their sales and marketing technology tools.
The Solution
- Served as lead content strategist, creating outbound B2B email campaigns, case studies, blog posts, and other thought leadership pieces.
- Identified opportunities to improve marketing operations, including better software, improved integrations, and enhanced reporting to drive more efficient campaigns.
- Conducted a competitive landscape analysis, mapping direct and indirect competitors and developing tailored sales messaging to help the team effectively position Social Nature in the market.
- Recommended HubSpot as the CRM solution, negotiated a discount with the vendor, and supported its implementation to streamline marketing and sales operations.
- Managed the company’s business LinkedIn page, leading to an increase in followers and engagement.
The Results
- Revised content strategy led to a 22% increase in discovery calls.
- Operational improvements led to more accurate/granular reporting, reduced dependence on two full-time marketing operations team members, and software savings of over $5,000/year.
- Equipped the sales team with data-driven competitive insights, enabling them to effectively position Social Nature against direct and indirect competitors, leading to stronger market differentiation and improved sales conversations.
Why It Matters
By modernizing its digital presence and marketing infrastructure, Vector Advisory expanded its reach beyond referrals, securing a steady pipeline of new business.
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