Our
Team
Our
Team
The Founders
RevUp is owned and operated by husband and wife duo Brian and Cheryl Precious, with lots of help from a trusted network of expert partners.
Meet Brian
Brian is an experienced marketing strategist and consultant with over 20 years of professional experience. He enjoys working with organizations to develop and execute strategies which lead to profitable growth, enhanced brand recognition and increased customer satisfaction.
He’s often asked to deliver out-of-the-box solutions to difficult organizational challenges. While he has over 100 successful consulting projects under his belt, Brian develops custom solutions for every client he works with.
Brian is known for creativity, excellence in project management, superlative communication and for thinking like a business owner, not a consultant.
Meet Cheryl
Cheryl brings two decades of experience in nonprofit fundraising and marketing, with fourteen years in development leadership. She has worked with more than a dozen organizations of every size, from small hyper-local nonprofits to major national enterprises.
Cheryl’s work in the nonprofit sector has translated seamlessly into her joint venture with Brian, where she leads RevUp’s nonprofit portfolio, managing teams of excellent fundraising and marketing specialists to build thriving development functions for her clients.
Cheryl and Brian live outside Denver, Colorado with their two sons and a Goldendoodle. Both love running, the outdoors, and exploring their beautiful state.
Our Trusted Partners
Beth
Specialties: Operations, Admin Support, Creative Marketing, Copywriting
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Bio: Beth brings over 15 years of experience in administrative operations support and creative marketing, with a focus on building efficient, people-centered systems. She is also an entrepreneur who runs her own weekend coffee and tea cart, Cuppa, in Denver’s LoHi neighborhood. In her free time, she enjoys cooking, painting, reading, watching scary movies, cycling around Denver, spending quality time with friends over a good cup of tea, and traveling whenever she can.
Cori
Specialties: Copywriting, Content Strategy, SEO
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Bio: Cori believes that most marketing challenges are like puzzles and strategy is the picture on the box. She combines her expertise in content strategy and SEO with solid copywriting chops to connect business goals to customer wants and needs — all wrapped up in creative and compelling content. If she’s not at her desk, Cori is probably reading, hiking, walking her dog, or testing a new recipe with her boyfriend.
Paula
Specialties: Web Quality Assurance, Web Maintenance, IT Support, Technical Training, Technical Support
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Bio: Paula has been in the web design and development industry since 2006. With 17+ years of experience, she is skilled in SEO, HTML, project management, and quality assurance. Paula is empathetic to her clients and teammates, and she is always willing to go the extra mile to ensure that everyone understands each other. She has a keen eye for detail and quality, and she is always striving to create high-quality work. When she’s not working, Paula enjoys spending time as a hobbyist, explorer, and foodie. She is always looking for new experiences and learning opportunities.
Shae
Specialties: Analytics, Content Marketing, Data Hygiene, Marketing Automation, Social Media Marketing
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Bio: With over 10 years of experience in B2B marketing, Shae helps clients in the aviation, banking and SaaS industries. Her critical eye and attention to detail ensure analytics, automation, content and data hygiene projects are executed and implemented to expectation. When she’s not building workflows, she’s leading the Organizing Team for a citywide Startup Week event in her hometown of Wichita.
Carrie
Specialties: Website Design & Development, Brand & Logo Development, Creative Direction
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Bio: Dog-lover, traveler, brand enthusiast. Her perfect match? Small to medium sized companies that are looking to transform their branding with intelligent design. Carrie is fueled by unlocking untapped potential and truly connecting you with your target audience. Your brand says so much about your company — but does your brand speak for itself? Carrie helps businesses answer that question with an evolved go-to-market strategy and complete brand transformation.
Lisa
Specialties: Video Production and Editing, Copywriting
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Bio: In her role as a Video Producer and Editor, Lisa has the unique ability to bring her clients’ narratives to life. She excels at writing, producing, and editing both concise and extensive films, skillfully uncovering the nugget of each story to connect with the target audience. Together with her husband, three kids, and dogs, Lisa lives in the foothills of Denver, embracing the outdoors and living everyday like it’s a vacation day.
Joanna
Specialties: Principal Gift Fundraising, Individual Fundraising, Communications, Events, Nonprofit Board Management, Private Wealth Management, Financial Planning
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Bio: Joanna Hootnick has overseen strategy for two campaigns totaling $6B at Columbia University and the University of Denver. Her experience includes roles at Columbia’s law and business schools, the president’s office and at NYU in major gifts. She also served as a principal gifts officer at Teach For America, responsible for raising gifts over $1M. Joanna earned her BA at Harvard College, an MA and MEd at Columbia University’s Teachers College and an MBA at NYU’s Stern School of Business. Joanna is co-chair of her college class’s participation fundraising committee and served on the faculty for the CASE campaigns conference. In her spare time she enjoys skiing, running, comedy, reading, cooking, and spending time with her husband, daughter and dog.
Heather
Specialties: Digital advertising, SEO, Websites, and Social Media Marketing
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Bio: Heather is a digital marketing expert specializing in digital advertising, SEO, websites, and social media marketing. With over a decade of experience, she has a proven track record of creating compelling content and driving increased brand engagement through both organic and paid marketing campaigns.
Annette
Specialties: Software Evaluation & Implementation (CRM, CMS/website/social media, data analytics, telecommunication/office productivity), Project Management, Digital Transformation Strategy
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Bio: With over 30 years of experience in operations, information technology, business analysis, and project management, Annette has directed high-impact technology implementations and digital transformations, with a proven track record of optimizing systems to enhance operational efficiency and stakeholder engagement. She has driven the implementation of software platforms that enhance user experience, optimize data-driven decision-making, and improve stakeholder communication. She has a deep understanding of technology ecosystems, from selection and customization to deployment and optimization, ensuring organizations leverage cutting-edge technology to achieve strategic goals.
Steven
Specialties: SEO, Marketing, SEM, Digital Experience Optimizing
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Bio: Steven is a performance-driven marketing strategist with deep expertise in SEO, SEM, and digital experience optimization. With over a decade of experience across B2B and B2C, he’s helped companies in manufacturing, tech, retail, health, and other industries drive sustainable growth through full-funnel strategies. Steven has led programs managing over $800K in annual media spend, consistently delivering measurable results in traffic, conversions, and revenue. He combines creative thinking with technical fluency to solve complex challenges and scale marketing performance efficiently.
Amy
Specialties: Fundraising Strategies, Donor Engagement, Corporate Philanthropy, Nonprofit Management
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Bio: With over 20 years of experience in corporate social responsibility, philanthropy, and nonprofit management, Amy empowers mission-driven organizations and businesses to align their values with impactful strategies. She brings expertise in fundraising, donor engagement, and corporate giving, leveraging a unique dual perspective from both the nonprofit and corporate sectors to foster collaborations that benefit communities and philanthropic partners alike. Outside of work, Amy enjoys spending time with her family, volunteering with nonprofits that support educational opportunities for first-generation college students, and pursuing her passions for cooking, gardening, reading, and traveling.
Christina
Specialties: Project Management, Community Engagement, Meeting Facilitation, Nonprofits
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Bio: Christina Johnson brings over 15 years of experience in program and project management across a variety of sectors, including nonprofit organizations, philanthropy, corporate social responsibility, community engagement, and marketing. She enjoys helping clients establish efficient systems for fundraising, operations, and more. In her free time, you’ll find her volunteering as a climate activist, creating in the pottery studio, and exploring the Rocky Mountains with her husband and 2 sons.
Delane
Specialties: Creative Strategy, Graphic Design, Copywriting
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Bio: For Delane, designing logos in the fifth grade for a Matchbox car city, which he and his brother built, started his passion for creative communications. After receiving an advertising degree from Texas Tech University, he has been focused on creating clear and concise design and writing for businesses and nonprofits. Delane enjoys helping organizations tell their story through creative print and digital means. His work has spanned printed marketing, advertising, websites, email, social media, presentations, events, and media relations.
Rachel
Specialties: Consumer Insights, Qualitative Research & Moderation, User Experience
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Bio: Rachel brings over 15 years of experience in consumer insights, with deep expertise in qualitative research and moderation. She has led hundreds of in-depth interviews, focus groups, ethnographies, and customer roundtables across healthcare, education, membership, and technology sectors. With an MBA in Marketing from Indiana University’s Kelley School of Business, Rachel excels at uncovering human motivations and translating them into actionable insights that guide organizational growth. Known for her trusted and empathetic approach, she helps leaders hear the consumer’s voice and act with clarity. Based in Denver, Rachel spends her free time tending her community school garden and traveling with her family.
Marisa
Specialties: Donor Engagement, Stewardship, Campaigns, and Data-Informed Fundraising Strategy
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Bio: Marisa, CFRE, is a seasoned nonprofit strategist with nearly a decade of experience helping organizations grow their impact and revenue. She partners with small and mid-sized nonprofits to build strong fundraising systems, deepen donor relationships, and create sustainable revenue streams. With a hands-on, relationship-centered approach, Marisa blends strategic planning with day-to-day execution, serving as a trusted fractional development leader through times of growth or transition. Known for bringing calm, clarity, and structure to the fundraising process, Marisa helps clients focus on what matters most: their mission. An animal lover, podcast enthusiast, avid reader, and wanna-be scuba diver, she relishes family adventures with her spouse and child.
Liz
Specialties: Graphic Design, Illustration, Photography, Storytelling
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Bio: Liz is a musician turned graphic designer, illustrator, and photographer based in Denver, CO. Her work is solutions-oriented, story-driven, and makes itself at home anywhere, from a gallery wall to a website. Always asking, “How can I help?” Liz is a resilient problem-solver who loves partnering with small businesses to grow their visual identity across all channels. She creates a wide variety of media, including social media graphics, website graphics, catalogs, logo designs, pitch decks, product photos, print marketing, and custom merchandise.
Advisor
Meet Rick
Rick Krein serves as an advisor to RevUp Growth Partners, advising Brian and Cheryl on growth strategy, financial planning and in the creation of operational efficiencies as the company scales. Over the course of his 40+ year career, Rick has served in many executive roles, with responsibilities including sales, marketing, finance, engineering, manufacturing, quality, R&D and human resources. From 2005-2009, Rick and Brian worked together at a startup technology company.
During that time, Rick and Brian were successful in securing venture funding, signing industry partnerships and building the marketing and operations teams. Rick earned his
B.S. in Engineering at the New Mexico Institute of Mining and Technology and his M.B.A. at the Rochester Institute of Technology.
Looking to join?
We are always on the lookout for brilliant marketing and growth minds. Want to join the team? Reach out and we will see if it is a good fit.