You are a scaling startup with customers and revenue (or some funding), and you’re ready to build your marketing capacity. You know where you want to go, but you don’t know how to get there yet.

• My investors want seasoned marketing expertise at intern prices. How should I staff this?
• I don’t have time to manage my junior team and/or my external agencies and vendors.
  
• How do I measure the impact of my marketing efforts on actual business performance?
• Should I hire more experienced (and expensive) leaders? Or promising early-career professionals that need guidance?

• Analyze your needs and build a scalable, custom growth plan.
• Find and manage the team you need to execute on your plan.
• Build reporting structures that demonstrate the real impact of marketing on your business.
• Provide experienced marketing leadership until the business supports a full-time executive.

You have a small in-house team or a few external resources, but you don’t have the leadership you need to execute a cohesive strategy.

• My in-house team is doing a good job individually, but they’re not aligned under a cohesive strategy.
• I need a C-level leader who can translate my executive team’s growth vision into day-to-day marketing tactics.
• I know I need more marketing capacity. Should I hire in-house or outsource to an agency?
• I need to show my investors and Board that I’m committed to marketing and have the experienced talent to execute well.

• Strengthen or evolve your current growth plan to ensure it’s aligned with your big picture goals.
• Map your current marketing team and assets to your goals and needs.
• Augment your team or fill in skill gaps, either through in-house hiring, consulting services, or agencies.
• Identify and track metrics and KPIs that make a rock-solid case to your investors.
• Build the capacity of your permanent team to execute in the long-term.
• Provide experienced marketing leadership until the business supports a full-time executive.

You’ve hired (or are considering hiring) a digital marketing agency and need to optimize the value they’re bringing to your business. Marketing KPIs alone won’t cut it – you need to see real business performance.

• I hired a digital marketing agency but I don’t have time to manage them well.
• My agency is showing metrics demonstrating progress but they’re not translating to business growth. 
• How do I make sure my in-house team and my marketing agency are working in unison, and aren’t redundant with each other?
• My agency told me I need a new website (for a huge price tag). How do I know if that’s a good investment right now?

• Fully assess your business to determine the optimal growth strategy.
• Re-align your strategies and tactics to ensure they’re solving the right problem.
• Assess the performance of your agency, and tie their activities and outcomes directly to your revenue and growth goals.
• Make recommendations for engaging with an agency that will solve the right problem.